How to Measure Key Performance Indicators (KPIs) in Product Development 

 April 14, 2023

Written by Yemisi Iyilade, Project Management Consultant, Scientist & Innovation Expert.

As a project leader, it is important to understand the key performance indicators (KPIs) that are relevant to product development.

KPIs can help you effectively measure progress, identify areas of improvement, and determine whether or not your team is on track for success.

In this blog post, we will discuss the steps involved in identifying KPIs for product development, as well as how to coordinate with team members and accurately measure each KPI. We’ll also break down 7 top tips and strategies for measuring KPIs.

9 Tips for Identifying and Measuring Key Performance Indicators (KPIs)

KPIs are useful for tracking the progress of a project, as well as for assessing its overall success. As a project leader, it is essential to identify and measure key performance indicators (KPIs).

When identifying KPIs for product development, there are several factors to consider. You must assess what metrics will best help achieve the desired outcome of your project. For example, if you are developing a new software application, you may want to track metrics such as user engagement and customer satisfaction levels.

Ultimately you also need to align these metrics with your overall business goals and objectives. And as a project manager, it would be your responsibility to ensure that the metrics you choose are measurable and tracked over time.

Below are seven tips to help you set and measure your KPIs accurately.

1. Understand your objectives:

Before you can begin to identify KPIs, it is important that you first understand the objectives of your project or product development.

This will help you identify which areas need to be tracked, and what specific data points should be monitored.

What do you want to know from your project? Identifying what metrics you need to measure in order to assess the success of your project will help you determine which KPIs are most important.

2. Involve team members:

Once you have identified the key performance indicators that are relevant to your specific product development project, it is important to communicate them clearly and concisely with all team members involved in the process.

This will ensure that everyone has a full understanding of the project goals and expectations before beginning work on the project. Additionally, regular check-ins with team members can help keep everyone accountable throughout the course of the project.

In order to accurately measure KPIs, it is important that all relevant team members have input into the process. Team members may have insights into areas of improvement or potential problems that need to be addressed before any KPI measurements are taken.

3. Set realistic goals:

When setting KPIs, it is important to set realistic goals that are achievable within a reasonable timeframe. Setting unrealistic goals can lead to disappointment and frustration among team members, so take the time to ensure that each goal is achievable with the resources available.

Establish clear targets for each KPI ahead of time so everyone knows what they should be aiming for when measuring progress throughout the course of the project.

4. Monitor progress regularly:

Once KPIs have been identified, it is important to monitor progress regularly in order to ensure that targets are being met and adjustments can be made if necessary.

Regular monitoring allows project leaders to stay on top of their projects and make changes quickly if needed. Keeping track of multiple data points will give you an accurate picture of how well each KPI is performing over time.

5. Use metrics wisely :

There are many different metrics available when measuring key performance indicators, and it’s important not to get overwhelmed by the sheer number of them available or over-rely on one particular metric or set of metrics when making decisions about your project or product development process.

Instead, focus on metrics that best reflect how successful your efforts have been.

6 . Measure against industry benchmarks:

Once you know what you need to measure, decide where this data comes from. Do you have internal systems that can track this data or will you need external sources? You may also need a combination of both.

It’s also helpful to compare your key performance indicators against industry benchmarks in order to gain a better understanding of where you stand in relation to others in your field. This can help you adjust your goals accordingly, as well as motivate team members by highlighting successes.

7 . Record results:

Finally, once you’ve identified, set, monitored, and measured your key performance indicators, it’s essential that you record all results so they can be referenced again in future projects or product developments.

Recording results also makes tracking trends easier over time, helping teams become even more efficient at achieving their desired outcomes.

Analyzing trends can help you understand how your project is trending over time and if there are any patterns emerging that can be addressed before they become a bigger issue.

This analysis can provide valuable insights into how your team is performing and what needs to be done in order for them to reach their goals.

8 . Celebrate successes

Celebrating successes along the way helps maintain motivation and morale among team members throughout a project; recognizing accomplishments reinforces positive behaviors and encourages further productivity from all parties involved!

9 . Stay flexible

Be open-minded when making adjustments according to changes in market conditions or customer preferences; don’t get too fixed on one particular strategy or approach when measuring KPIs.

4 Benefits of Assessing Your key performance indicators (KPI’s )

Evaluating your Key Performance Indicators (KPIs) can bring numerous advantages.

Knowing which KPIs matter the most to your business can help you make well-informed decisions that will contribute to the development and profitability of your company.

Here are just some of the benefits that regular assessment of your KPIs can bring:

1. More effective decision-making: Knowing which KPIs are most important to the success of your business will help you make more informed decisions that are based on accurate data. Regular assessment and monitoring of your KPIs will ensure you have up-to-date information to work with, allowing you to make decisions that are well-informed and in-line with the overall strategy of your organization.

2. Increased visibility: Having a clear understanding of how your business is performing can help you become more aware of any problem areas, enabling you to quickly identify and address them before they have a significant effect on performance. By assessing your KPIs regularly, you can gain a better understanding of the trends in your business and make sure you are on the right track.

3. Improved efficiency: Assessing your KPIs will give you an idea of where resources could be used more efficiently, allowing you to streamline operations and increase overall productivity. By identifying any areas that are underperforming, you can take steps to rectify the issue and ensure that your business is functioning at its full potential.

4. Increased customer satisfaction: By understanding what KPIs matter most to your customers, you can better meet their needs and provide them with an experience that is tailored to their individual requirements. Assessing your KPIs will give you a greater insight into customer behavior and allow you to identify any areas where further improvements can be made.

Overall, assessing your KPIs regularly will enable you to make better decisions, increase the visibility of performance, improve efficiency, and ultimately lead to increased customer satisfaction. With the help of data-driven insights, regular assessment of your KPIs will ensure that your business is on the right track to success.


Setting and measuring key performance indicators (KPIs) is an essential part of any successful project management strategy.

By establishing realistic goals, monitoring progress regularly, using metrics wisely, comparing against industry benchmarks, recording results, celebrating successes, and staying flexible when making adjustments, teams can ensure that their projects are on track to success.

Utilizing KPIs to measure performance can help teams gain valuable insights into their project’s progress, identify and address potential issues quickly, and ultimately achieve desired outcomes.


What are some Common Tools Used To Track KPIs

Common tools used to track KPIs vary depending on the type of data and metrics collected. For example, software such as Google Analytics can be used to track website performance, while Excel spreadsheets may be used for tracking financial goals.

Dashboards are popular tools for tracking KPIs, with platforms like BrightGauge and Geckoboard providing visualizations of data points in a single view. Business intelligence (BI) tools such as Tableau and Microsoft Power BI can be used to create complex reports with interactive visuals and automated alerts for key metrics.

Data visualization software like QlikView, Domo, and Looker makes it easy to create dynamic dashboards and interactive reports. Additionally, specialized software such as Salesforce can help teams track customer data, sales performance, and other KPIs specific to their industry.

For smaller businesses with fewer resources and a need for basic tracking of key metrics, free online tools such as Klipfolio offer cost-effective tracking solutions. Some of these tools are even integrated with social media platforms, providing an easy way to track brand-level KPIs.

What are some examples Of Common KPIs For Service And People Focused Projects?

Some common KPIs for service and people-focused projects include customer satisfaction scores, lead response times, employee engagement levels, cost per interaction, net promoter score (NPS), average handle time (AHT), and first call resolution (FCR).

Customer satisfaction scores measure how satisfied customers are with the services they receive from a company. Lead response times measure how quickly a company responds to customer inquiries or requests. Employee engagement levels provide insight into the level of employee involvement in the company’s activities and operations.

Cost per interaction measures the cost associated with each customer contact, such as phone calls, emails, or text messages. Net promoter score (NPS) is a metric used to measure customer loyalty and brand advocacy.

Average handle time (AHT) is a metric that measures how long it takes an agent to resolve an issue or service request, while first call resolution (FCR) measures the percentage of issues resolved on the initial contact with a customer.

What are the Action Steps for Creating KPIs?

Creating meaningful KPIs is an important part of any successful project. Here are some action steps that will help you create effective KPIs:

  • Establish the purpose of the project or initiative – You need to have a clear understanding of what you want to accomplish before setting any measurable goals.
  • Identity who is responsible for achieving the goal – Setting realistic goals requires knowing who is responsible for achieving them. This will help ensure that everyone involved in the project understands their role in meeting these objectives.
  • Set timelines with respect to when each goal should be achieved – Having deadlines in place helps keep everyone on track and makes it easier to measure progress against those goals.
  • Use data points to measure progress – Data points can provide valuable insight into how well tasks are being completed, which helps you understand where improvements may be necessary in order to reach your goals sooner rather than later.
  • Review progress regularly – Once you have established your goals and data points, it’s important to review progress regularly so that you can adjust as needed. This ensures that everyone involved knows what needs attention and what is going well as well as provides an opportunity for feedback from all parties involved.

What are the Tools Used To Track KPIs

There are many tools available online that make tracking KPIs easier than ever before.

Google Analytics is one popular tool used by many businesses because it provides detailed insights into website performance such as page visits, bounce rates, time spent on site per visitor, etc., which allows businesses to make more informed decisions about future marketing campaigns or product launches based on past results.

Other tools such as Hootsuite offer social media analytics which allows businesses to track the performance of their posts across multiple platforms in one easy-to-use dashboard so they can quickly see which content resonates most with their audience and why.

Finally, there are also dedicated project management software programs like Asana or Trello which allow teams to easily track tasks and milestones within a single platform while also providing access control features so team members only have access to relevant information related to their specific roles within the team or organization.

What are some examples Of Common KPIs For Service And People Focused Projects?

Some examples of common KPIs for service projects include customer satisfaction ratings, time saved due to automation, number of issues resolved within 24 hours, etc., while people-focused projects may use KPIs like employee retention rate or number of profiles filled out during the onboarding process, etc.


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Yemisi Iyilade

Yemisi Iyilade is a Project Management Professional, PMP and Maxwell Leadership Coach and Trainer. She has worked in the environmental, nonprofit, and technology industries, developing new products and services, providing leadership, and facilitating meaningful engagement with stakeholders. Yemisi is driven by a mission to empower young people, women, and immigrant professionals through content delivery, coaching and training. She believes that if given the right tools and tactics, any motivated person can gain the awareness and grit needed to create better opportunities.


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